Kauri Finance: Leading Fintech Innovation with WEB3 Marketing

Kauri Finance, an innovative WEB3 Bank, is confidently progressing toward a major milestone: nearly 300,000 active users. This achievement has been made possible by strategic shifts in the company’s approach.

Initially focused on the B2B segment, delivering advanced solutions for corporate clients, Kauri Finance has now successfully scaled its fintech services to make them accessible to a wider audience.

As the CMO of Kauri Finance, I, Boryslav Kisilev (LinkedIn), was thrilled to accept the opportunity extended by our founder, Alex Pavlov (LinkedIn). This decision marked a significant milestone in my career, opening up new professional opportunities.

Our service is unique, and the Kauri Finance team works tirelessly to ensure all our solutions are as convenient, innovative, and effective as possible for our users.

Events that define success

As the CMO of Kauri Finance WEB3 Bank, I have been personally involved in shaping our international strategy. One of the key steps in this direction was our partnership with Ready to Fight, the platform created by Oleksandr Usyk. This collaboration highlights our commitment to innovation and our dedication to connecting more closely with our target audience.

Additionally, Kauri Finance has participated in major industry conferences, including Blockchain Life, the Binance Conference in Dubai, and the WEB3 Summit in Lisbon. These events have reinforced our status as an innovative market player and enabled us to initiate negotiations for new strategic partnerships, including governmental organizations.

Our expansion is ongoing. Currently, our services are available across Europe, and in the nearest months, Kauri Finance will begin serving clients in the USA, the UK, and the UAE. This growth opens new opportunities for users and extends the reach of our WEB3 Bank.

Product Innovations

As the CMO of the company, I am proud to implement groundbreaking solutions such as:

• Banking cards: Fully integrated with cryptocurrency assets, including physical bank cards.
• IBAN services: Available for EU residents and citizens.
• E-commerce solutions: A platform that enables users to easily and securely pay for purchases with cryptocurrency, simplifying interactions with digital assets.
• Kauri Academy: A new educational initiative launching with a trading course to help users master the nuances of working with crypto assets.

Each of these products is designed with a strong focus on convenience, efficiency, and the needs of our clients.

Marketing initiatives and technologies

In the role of CMO at Kauri Finance WEB3 Bank, I focus on building effective marketing strategies. At the core of our approach is lead generation, which allows us to attract new users efficiently. We actively leverage platforms such as Google, Meta, and TikTok, ensuring strict compliance with their advertising policies for crypto ecosystem participants. As a socially responsible business, we respect these platforms’ guidelines and focus on fostering long-term, transparent relationships.

We also use a broad range of tools:

• PR tools: Publications in top-tier media like Forbes, Forbes Portugal, Yahoo Finance, Entrepreneur, Coinspeaker, Coinstelegram, TrendHunter, The Gaze, America Daily Post, London Daily Post, The American Reporter, Street Insider, and the Binance Blog.
• Growth marketing: Scalable strategies designed to achieve rapid audience expansion.
• Engagement marketing: Content that fosters emotional connections and user engagement.
• Social Media Marketing (SMM): Developing an active community around the brand through social platforms.
• Referral programs: Reward systems for bringing in new users.
• Event marketing: Participation in major industry events like Blockchain Life, the Binance Conference, and the WEB3 Summit.

These tools enable us not only to attract new users but also to cultivate a loyal, engaged community around our brand.

Social Responsibility

As the CMO of the company, I take great pride in Kauri Finance’s commitment to supporting social initiatives. Together with our founder, Alex Pavlov, we implement charity programs aimed at helping individuals facing difficult life circumstances.

One such collaboration is with the Zhiznelyub Foundation, led by Kyiv entrepreneur Garik Korogodsky. Through this partnership, we are launching projects that transform cryptocurrency solutions into social assistance efforts.

We firmly believe that business should not only be profitable but also contribute positively to society.

Collaboration opportunities

At Kauri Finance Web3 Bank, we are always open to new ideas, talented professionals, and collaborative projects. Our team is continuously evolving, and we are eager to consider proposals that can help us reach new heights.

If you want to be part of our growth or propose a partnership, feel free to contact me directly at bk@kauri.one. I’m always happy to explore exciting opportunities and connect with new talent.

Join us – Kauri Finance is transforming the way we approach finance and crypto assets today!